Source: Euromonitor International Voice of the Consumer: Beauty Survey, fielded June-July 2022 (n=20,320)Note: The survey-takers are only those male respondents who reported using cosmetics at least sometimesCalculation: men’s grooming value sales / male population aged 15-64↗→↘Higher than/equal to/lower than 2018 resultsFrequencyof Men’s Grooming Product Use, Male 2022%of respondents who selected “Daily or more frequent” or “1-5 times a week”Cleansing& ShavingBasic CareStylingAdvanced CareMake-upPre-shaveproductsPost-shaveproductsFacialcleansersFacialmoisturisersAcnetreatmentHairstylingproductsHairlosstreatmentFacemasksSunscreenAnti-agersBBor CCcreamUSA↘32%↘35%↘36%↗34%↗24%↘32%↘17%↘18%↘31%↗23%↗14%