Atwater brand makes bold move into nail care industry.
Males’s Grooming Model Atwater Claws Into Nail Class
Breaking Information
Final yr, former Kiehl’s president Chris Salgardo launched a line of 4 nail polish colours focused in the direction of males, that includes darkish shades of black, grey, inexperienced, and blue. With the rise of male celebrities like Machine Gun Kelly and Harry Types embracing nail polish as a trend assertion, the demand for males’s nail care merchandise has been on the rise.
Atwater, a males’s grooming model based by Chris Salgardo, has acknowledged this development and determined to enter the nail class. The model is launching a spread of 4 nail polish colours in darkish hues, priced at $20 every. These polishes at the moment are obtainable for preorder, catering to the rising market of males enthusiastic about nail care.
In an interview, Salgardo expressed his willingness to problem stereotypes and redefine conventional grooming habits for males within the twenty first century. With the success of gender-neutral fragrances and the enlargement of males’s grooming merchandise by different manufacturers, including nail polish to the Atwater line appeared like a pure development.
Moreover, Atwater has partnered with amfAR, a number one nonprofit group devoted to AIDS analysis, to donate $10,000 from the gross sales of the nail assortment. This philanthropic initiative aligns with the model’s dedication to social causes and selling range within the magnificence trade.
Initially specializing in direct-to-consumer gross sales, Atwater has steadily expanded its retail distribution by partnering with main retailers. The model has made its manner into Nordstrom, Saks Fifth Avenue, and Bluemercury, establishing a robust presence out there.
Trying forward, Atwater is planning to introduce hair care and physique merchandise as a part of its future enlargement plans. With a buyer base consisting primarily of people aged 18 to 34, the model goals to proceed catering to the evolving grooming wants of younger males.
With the launch of their revolutionary nail polish assortment, Atwater just isn’t solely breaking obstacles within the male grooming trade but additionally supporting vital causes by way of their partnership with amfAR. Keep tuned for extra thrilling developments from this trailblazing model on the planet of males’s magnificence and grooming.
