Claire’s commits to ear piercing frenzy

Claires Unveils New ‘Pierced by Claire’s’ Marketing campaign and Model Identification

Claires, the well-known younger girls’s equipment retailer, is stepping up its ear-piercing recreation with the launch of its new marketing campaign, “Pierced by Claire’s.” With over 40 years of piercing experience and a formidable report of over 100 million ears pierced, the corporate is reimagining its legacy ear-piercing enterprise to cater particularly to its Gen Zalpha customers.

The marketing campaign contains a recent visible id, together with a brand new brand and up to date branding, geared toward enhancing the shopper expertise each in-store and throughout digital channels. To deliver the marketing campaign to life, Claires has launched a digital character named ‘Pierce,’ who embodies the enjoyment of getting pierced with the model’s trend-forward earring kinds.

To kick off the brand new id, Claires is providing a particular promotion of free earrings for a yr to clients who get pierced in-store. This initiative is an element of a bigger advertising plan that features TV adverts and different activations designed to make the piercing expertise much more irresistible.

Prospects visiting Claires shops may even have the chance to create distinctive ear designs with a number of piercing picks by means of the model’s “Ear Print” providing. This personalised method goals to assist clients specific their particular person model and create memorable moments with Claires.

Talking in regards to the marketing campaign, Ryan Vero, CEO of Claires, emphasised the model’s dedication to constructing a deep reference to customers by means of its industry-leading piercing enterprise. Vero acknowledged, “Piercing creates a deep reference to our customers and attracts new individuals and returning clients to our model and shops yearly, and we’re proud to construct on that legacy to fulfill the subsequent technology.”

Claires, with 2,300 shops in 17 international locations throughout North America and Europe, has additionally expanded its presence by means of partnerships with varied retailers, together with Macy’s, Walmart, and grocery shops.

With the brand new “Pierced by Claire’s” marketing campaign and model id, Claires is getting down to elevate the ear-piercing expertise for its clients and reinforce its place as a go-to vacation spot for fashionable piercings and equipment.