Piramal Pharma launches BOHEM, enters Indian men’s grooming market.
BOHEM Revolutionizes Males’s Grooming with New Product Line
Males’s grooming has taken an enormous leap ahead with the introduction of BOHEM’s new product line, which incorporates modern choices resembling a Hair Elimination Spray, a Beard Development Oil infused with 15 pure oils, and an Underarm Roll-On. Nitish Bajaj, CEO of Piramal CPD, acknowledged that males’s grooming now accounts for 11% of all the grooming class, making a market ripe for innovation.
With the launch of BOHEM, Piramal Pharma is getting down to revolutionize males’s grooming by addressing the distinctive wants of the up to date man. The corporate’s imaginative and prescient goes past these preliminary choices, with plans for a variety of recent merchandise within the pipeline. BOHEM represents a shift in the direction of valuing uniqueness and empowering males to raise their grooming practices.
The growth into the boys’s grooming market is a strategic transfer for Piramal Pharma, which has seen success with its energy model Lacto Calamine within the oily skincare sector. BOHEM’s lineup goals to cater to the male grooming market by offering options for private hygiene and beard nourishment.
Future additions to the BOHEM vary will embrace face washes, serums, and bathe gels, all designed to fulfill the varied wants of recent males. This holistic strategy to males’s grooming underscores BOHEM’s dedication to offering complete options that cater to each side of grooming.
Shoppers can simply entry BOHEM merchandise nationwide via numerous eCommerce channels, together with Amazon, Flipkart, D2C platform Wellify, and different fast commerce marketplaces. The comfort of on-line procuring makes it straightforward for males to improve their grooming routine with BOHEM’s modern merchandise.
Total, BOHEM’s entry into the boys’s grooming market marks a major milestone within the trade, providing males a variety of high-quality merchandise to boost their grooming expertise. With a give attention to uniqueness and empowerment, BOHEM is about to revolutionize the best way males strategy grooming and self-care.
