Bath & Body Works Boosting Men’s Product Line for Success
BATH & BODY WORKS SEES SUCCESS IN MEN’S GROOMING BUSINESS
Tub & Physique Works has just lately enlisted the assistance of distinguished athletes corresponding to Christian McCaffrey and Marvin Harrison Jr. to endorse their big selection of males’s grooming merchandise. With over 200 merchandise spanning hair, beard, and skincare classes, Tub & Physique Works is making a powerful push into the male grooming market.
Latest stories present that the worldwide male grooming market is projected to develop by roughly 43% by 2028 in comparison with 2022. Tub & Physique Works’ Males’s Store has emerged as one of many fastest-growing classes throughout the model’s lineup of non-public care merchandise.
To capitalize on this development and attain new male prospects, Tub & Physique Works is embarking on a street tour that can coincide with main sporting occasions in 9 key markets. With 14 deliberate tentpole stops and shock mid-week visits alongside the route, the tour goals to showcase the model’s males’s perfume and grooming merchandise by an interactive pop-up expertise.
Visitors can anticipate to obtain giveaways of full-size merchandise (whereas provides final), coupons without cost merchandise, product tester stations, MVP-inspired picture alternatives, and even meet and greets with native movie star athletes at choose occasions.
Maurice Cooper, Chief Buyer Officer at Tub & Physique Works, expressed his pleasure in regards to the initiative, stating, “Tub & Physique Works is bringing our Males’s Store to guys who do not know that we’re within the males’s grooming sport. It is time to present all of them now we have to supply, as a result of we all know after they strive it, they’re going to like it. Extra males than ever are embracing self-care, and we’re uniquely positioned to equip them with high-quality, inexpensive fragrances and grooming merchandise.”
The Males’s Store at Tub & Physique Works
As one of many fastest-growing classes for Tub & Physique Works in recent times, The Males’s Store provides prospects a big selection of merchandise, starting from on a regular basis physique and hair care to dwelling perfume choices. With a refreshed feel and appear, Tub & Physique Works has reintroduced its bestselling males’s fragrances with upgraded packaging and launched new, efficacious merchandise and classes to reinforce the grooming expertise for patrons.
About Tub & Physique Works
Tub & Physique Works, often known as the House of America’s Favourite Fragrances, is a worldwide chief in private care and residential perfume merchandise. The model provides quite a lot of top-selling collections, together with advantageous perfume mists, physique lotions, candles, dwelling perfume diffusers, and liquid hand soaps. With an agile and revolutionary provide chain, Tub & Physique Works delivers high quality, on-trend luxuries at inexpensive costs, offering prospects with a variety of purchasing choices, from in-store experiences to on-line purchasing by their web site.
For extra data, go to The Males’s Store at Tub & Physique Works
