Chanel ranks in Top 100 Beauty Companies of 2023.
Chanel had a profitable 12 months in 2023, with development seen throughout all classes of magnificence. Perfume and make-up have been the primary contributors to gross sales will increase, with all areas displaying optimistic outcomes. Whereas journey retail within the Western Hemisphere recovered, it remained barely beneath 2019 ranges within the Japanese Hemisphere.
Within the perfume class, Probability and Coco Mademoiselle have been the first drivers of development, with N°5 remaining regular in comparison with the earlier 12 months. The model additionally welcomed Timothée Chalamet as the brand new face of Bleu de Chanel and Canadian actress Whitney Peak because the face of Coco Mademoiselle.
Make-up gross sales returned to pre-pandemic ranges, with the face and lip classes main the expansion. A spotlight was the launch of Lipstick 31 Le Rouge, Chanel’s first refillable lipstick impressed by the model’s historic headquarters at 31 Rue Cambon.
Skincare noticed success with Sublimage and refillable packaging, notably within the Asian market. Chanel additionally expanded its presence by opening greater than 20 magnificence boutiques in 2023, specializing in areas in Asia and the U.S., together with a brand new boutique in Williamsburg, Brooklyn. The model additionally partnered with Ulta Magnificence to additional set up its presence within the luxurious magnificence area.
Whereas on-line gross sales remained regular general, Chanel noticed development by itself platforms counterbalanced by a slowdown in retailer e-commerce gross sales. Moreover, in January of this 12 months, Christine Dagousset, Chanel’s international open innovation officer and former international president of perfume and wonder, departed from the corporate.
Chanel’s continued success in 2023 highlights its energy within the magnificence business and its capacity to innovate and adapt to altering market developments. With a concentrate on iconic merchandise and new initiatives, the model stays a powerhouse on this planet of luxurious magnificence.
