Estée Lauder taps IU as first Korean Global Ambassador

Estée Lauder has just lately introduced the appointment of famend South Korean singer and actress, Lee Ji-eun, popularly often known as IU, as their first-ever Korean International Model Ambassador. The 30-year-old artist will probably be featured in campaigns for Estée Lauder’s luxurious skincare merchandise, particularly for his or her hero franchises Superior Night time Restore and Double Put on. The primary marketing campaign that includes IU is ready to debut this month.

Justin Boxford, the International Model President of Estée Lauder, expressed the reasoning behind selecting IU for this position, highlighting her highly effective affect and noteworthy social media presence. He said, “She is among the most influential artists of her time. We’re excited to collaborate with such a proficient and provoking artist whose relevancy and far-reaching recognition will enable us to attach with a brand new era of customers in Asia and world wide.”

With a profitable profession spanning over 16 years, IU has launched six studio albums and 9 EPs, solidifying her place as one of the vital well-liked artists in Asia. Upon her appointment, IU shared her pleasure, stating, “I’m extremely excited to be becoming a member of Estée Lauder. It’s an iconic model based by an inspirational lady chief and is beloved by so many ladies world wide. I’m actually honoured to be a part of it.”

IU now joins an esteemed lineup of world model ambassadors for Estée Lauder, together with Cuban-Spanish actress Ana de Armas, American poet Amanda Gorman, and Italian mannequin Bianca Brandolini D’Adda, amongst others.

Notably, Estée Lauder just isn’t the one magnificence model to characteristic a Korean star as its face. Gucci Magnificence, as an illustration, just lately appointed NewJeans singer Hanni as its ambassador, signaling a development of incorporating various and influential figures from the Korean leisure trade into the worldwide magnificence scene.