Exciting News: Inkey List Body Care Coming to Sephora!
The Inkey Listing, identified for its ingredient-first ethos, is increasing its product line to incorporate physique care. The model is about to launch an exfoliating physique cream and an exfoliating physique stick, priced at $14 and $18, respectively. These new merchandise might be accessible on the Sephora app beginning on April 16, adopted by the Sephora web site on April 17 and in Sephora shops on April 19.
This marks the primary main class enlargement for The Inkey Listing since getting into the hair care market. Co-founders Colette Laxton and Mark Curry talked about that the model has been contemplating venturing into physique look after years, with Laxton receiving samples of the merchandise again in 2019.
Trade knowledge exhibits a notable development in status skincare, with The Inkey Listing’s revenues in 2023 reportedly exceeding $100 million. Curry emphasised the model’s transition in the direction of launching fewer however extra impactful merchandise to drive natural development and improve model consciousness.
Physique pores and skin differs from facial pores and skin by way of dryness, thickness, and mobile turnover, making chemical exfoliants essential for efficient exfoliation. The model’s new physique care merchandise deal with chemical exfoliation to deal with points like dryness and roughness.
The PHA Exfoliating and Hydrating Physique Water Cream, impressed by the model’s Omega Water Cream, encompasses a 3 p.c polyhydroxy acid for mild exfoliation and hydration. The Glycolic Acid Exfoliating Physique Stick targets particular considerations like cracked elbows and keratosis pilaris, containing 7 p.c glycolic acid and 0.5 p.c salicylic acid.
Laxton and Curry highlighted the necessity for better shopper schooling within the physique care class, emphasizing The Inkey Listing’s distinctive strategy to formulation and effectiveness. They intention to fill the hole available in the market by offering informative and superior physique care options.
As The Inkey Listing evolves and expands its product choices, shoppers can anticipate progressive and scientifically-backed options for his or her skincare wants. With a deal with high-quality elements and efficient formulations, the model continues to solidify its place within the magnificence trade.
