Horace, Men’s Grooming Brand, Debuts London Store

The Horace store in London

Horace Males’s Grooming Model Opens First London Retailer in Covent Backyard

The extremely acclaimed males’s grooming model Horace has formally opened its first London retailer within the bustling space of Covent Backyard. Based by mates Kim Mazzilli and Marc Briant-Terlet, Horace has rapidly gained reputation for its clear, inclusive, and reasonably priced grooming merchandise. The brand new 51m2 retailer, positioned on 29 Neal Avenue, marks the model’s first standalone brick-and-mortar retailer outdoors of its native France, the place it has already garnered a loyal following in cities like Paris, Lyon, and Bastille.

UK-based followers of Horace can now expertise the total vary of skincare, haircare, perfumes, and extra in particular person on the Covent Backyard retailer. Beforehand, the model’s merchandise have been solely accessible in smaller edits in specialty pharmacies and Harrods. Marc Briant-Terlet expressed his pleasure about connecting with British clients, stating, ‘The Covent Backyard retailer means we will join significantly better with these clients – and hopefully loads from additional away too!’

The Horace store in London

The Horace London retailer has been meticulously designed to mirror the model’s values of elevated simplicity. The shop boasts a easy coloration palette, predominantly that includes its signature midnight blue, together with supplies like white marble and lightweight wooden to create a contemporary and welcoming environment. French portrait artist Gaétan Vaguelsy was commissioned to create a bespoke piece for the area, additional enhancing the general aesthetic.

Horace prides itself on being community-driven and takes product testing and suggestions severely when growing new gadgets. Their merchandise are designed to be straightforward to make use of and extremely efficient, with a concentrate on utilizing pure elements. The model ensures that every product is at the very least 94% pure in origin and free from sulfates, mineral oils, and silicones. Noteworthy merchandise embrace tinted skincare, shaving kits, cleansers, and moisturizers, all important for a well-rounded grooming routine.

The Horace store exterior in London

Along with shopping and buying merchandise, clients may also benefit from face and hair consultations provided on the retailer. Because the grooming trade for males continues to develop, Horace goals to grow to be a go-to vacation spot in London for all grooming wants. Marc Briant-Terlet expressed his satisfaction in launching the model’s first worldwide enlargement in London, emphasizing the joy to see how British males react to the model’s choices.

The Horace store exterior in London

Horace London, positioned at 29 Neal St, WC2H 9PR, affords the total vary of merchandise with costs starting from £3 to £104. Face and hair consultations can be found for patrons looking for customized suggestions and recommendation.

For extra data and to discover Horace’s merchandise, go to horace.com.

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