Laura Geller Beauty’s ‘Own Your Age’ Campaign Celebrates National Mature Women’s Day

Laura Geller Magnificence Launches ‘Personal Your Age’ Marketing campaign on Nationwide Mature Girls’s Day

In a bid to encourage girls to embrace their age and really feel assured in their very own pores and skin, Laura Geller Magnificence has launched the “Personal Your Age” marketing campaign on Nationwide Mature Girls’s Day. The marketing campaign contains a skit with comic Leanne Morgan, showcasing the model’s cosmetics designed particularly for mature pores and skin.

The marketing campaign addresses the societal strain felt by girls over 50 to look and gown youthful, with 81% of ladies on this age group admitting to feeling the necessity to conform to youth-centric magnificence requirements. By means of the “Personal Your Age” marketing campaign, Laura Geller Magnificence goals to empower girls to embrace their age and really feel assured of their pure magnificence.

The marketing campaign options girls over 40 partaking in humorous actions like taking selfies, utilizing Gen Z slang, creating TikTok movies, and experimenting with trending make-up seems to be. Comic Leanne Morgan performs an age empowerment coach in a skit known as “Ageing Girls’s Help Group,” serving to these girls to personal their age with delight.

Laura Geller’s Personal Your Age Bundle

The marketing campaign highlights three key merchandise from Laura Geller Magnificence designed to boost the pure great thing about mature girls:

Better of the Finest Baked Face Palette: A flexible palette that includes eyeshadows, blush, bronzer, and lifting highlighters.
Retractable Angled Kabuki Brush – Jelly Balm: A lip product that gives easy lips with a pop of shade.
Jelly Balm Hydrating Lip Colour: A hydrating lip shade that can be utilized with the Kabuki Brush for straightforward utility of basis, shade, and spotlight.

The “Personal Your Age” marketing campaign goals to problem ageism and promote self-acceptance amongst mature girls. By celebrating Nationwide Mature Girls’s Day with this empowering message, Laura Geller Magnificence seeks to redefine magnificence requirements and encourage girls to embrace their age with confidence.

Watch a clip from the marketing campaign beneath: