L’Oréal Enlists Celebrities to Embrace Failure
L’Oréal Paris’ iconic slogan “since you’re price it” has been a beacon of empowerment for ladies all over the world for many years. The model’s latest marketing campaign, “Value It Resume,” is a strong reminder that failures mustn’t outline a girl’s price or success. The adverts problem unrealistic requirements and encourage ladies to have a good time setbacks, as they usually result in nice accomplishments.
Model ambassadors and gifted actors like Helen Mirren, Jane Fonda, Eva Longoria, Aja Naomi King, and Andie MacDowell have courageously shared among the largest failures of their careers as a part of this initiative. They’ve created mock resumes and LinkedIn profiles showcasing setbacks resembling forgetting strains on stage or being ignored for main roles.
Whereas LinkedIn is often full of profession achievements, L’Oréal Paris has turned the tables by highlighting struggles and setbacks that led these celebrities to their present success. This marketing campaign goals to encourage others to embrace and study from their very own failures.
In accordance with current analysis by L’Oréal Paris, 81% of girls really feel immense strain to not fail, a stark distinction to expectations positioned on males. This highlights the societal norm the place boys are inspired to be courageous whereas ladies are raised to be good, resulting in a concern of failure that may hinder ladies’s success.
Eva Longoria, actor and director, expressed her pleasure in collaborating with L’Oreal Paris to empower ladies to fearlessly pursue their goals. By sharing her personal failures within the “Value It Resume,” Eva hopes to encourage ladies worldwide to redefine success and embrace setbacks as stepping stones to achievement.
