Piercing Pagoda President Aims to Revolutionize Retail Experience
Banter by Piercing Pagoda Focuses on Experiential Procuring
Amy Robinson, the president of Banter by Piercing Pagoda (BPP), is main the Signet-owned model into new territory with a concentrate on scaling up experiential procuring by piercing events, cellular occasions, and everlasting jewellery companies. Robinson, who has been in her position for 9 months, believes in making model accessible and seamless for BPP prospects.
Presently, Banter by Piercing Pagoda is making waves in Manhattan with its cellular concierge companies. Guests to New York Style Week, in addition to passersby, can expertise the model’s signature piercing and everlasting jewellery companies proper on the road, due to the orange VW camper van positioned on West Broadway between Grand and Canal streets.
In accordance with Robinson, the cellular expertise showcases the accessibility of superb jewellery outdoors of conventional brick-and-mortar shops. Banter by Piercing Pagoda targets tech-savvy Gen Z and millennial customers, providing a mixture of superb jewellery and piercing companies to cater to a broad vary of shoppers.
Increasing Everlasting Jewellery Providers
Robinson’s imaginative and prescient for BPP consists of positioning the model because the nation’s main piercing retailer and everlasting jewellery supplier. Banter by Piercing Pagoda has expanded its everlasting jewellery companies to over 60 shops, making it the retailer with probably the most expansive everlasting jewellery choices. Robinson sees this as greater than only a passing development however a major alternative to interact prospects of all ages.
Everlasting jewellery permits prospects to experiment with their model and categorical themselves confidently. Robinson emphasizes the significance of offering premium supplies and best-in-class experiences to create an area the place prospects can discover their individuality authentically.
Progress Potential and Future Plans
Banter by Piercing Pagoda’s future development is centered on 4 key pillars: establishing itself because the authority in piercing experiences, persevering with to innovate superb jewellery designs, enhancing visible merchandising and on-line experiences, and investing in retailer operations with a concentrate on coaching.
New security and coaching protocols make sure that all BPP group members obtain correct coaching, particularly in piercing companies. The model prioritizes security and sanitation, recognizing that these components are essential for purchasers when selecting a piercer. Robinson believes that by specializing in these pillars, BPP can construct long-term belief with its shoppers.
Total, Banter by Piercing Pagoda below the management of Amy Robinson is poised for continued success in providing revolutionary in-store occasions, security measures, and a various vary of piercing and everlasting jewellery companies.
