The 8 Biggest Makeup Trends of 2024, According to Makeup Pros


In the ever-evolving world of beauty, it’s important to stay updated with the latest makeup trends. As we enter 2024, both makeup lovers and professionals are eagerly waiting to see the most popular looks that will dominate the industry. To give you a sneak peek into what’s coming, we’ve gathered a list of the eight biggest makeup trends of 2024, straight from the experts themselves.

These trends have been chosen carefully by leading makeup professionals who have insider knowledge and expertise in the industry. By following their advice, you’ll be able to stay ahead of the game and try out innovative looks that are guaranteed to catch attention.

From bright eyeshadow to matching makeup and daring lips, these trends cover a wide range of styles, allowing for individuality and self-expression. Whether you’re an experienced makeup artist or an adventurous beauty enthusiast, there’s something here for you.

In this article, we’ll explore each trend in detail, including step-by-step tutorials, recommended products, and insider tips from the pros. So get ready to level up your makeup skills and embrace these exciting trends that are going to be huge in 2024.

1. Colorful Eyeshadow, Bold Blush, and Bright Mascara

The colorful eyeshadow trend, bold blush trend, and bright mascara trend are taking over the beauty scene in 2024. Makeup enthusiasts are embracing vibrant and daring eye makeup looks that make a statement. Let’s explore these trends and learn how to achieve flawless application for each element.

Colorful Eyeshadow

Colorful eyeshadow palettes have become a must-have in every makeup collection. From bold blues to vibrant pinks, the options are endless when it comes to creating eye-catching looks. Here’s a step-by-step tutorial to help you achieve a flawless colorful eyeshadow application:

  1. Start by applying an eyeshadow primer to create a smooth base and make the colors pop.
  2. Choose your desired shades and apply a transition color to the crease using a blending brush.
  3. Pat a vibrant shade onto the eyelid using a flat brush or your fingertip for maximum pigmentation.
  4. Blend out any harsh edges with a clean blending brush.
  5. Add depth by applying a darker shade to the outer corner of the eye and blending it towards the center.
  6. Finish off with some shimmer on the inner corner or on the center of the eyelid for an extra pop.

Bold Blush

Gone are the days of subtle blush. In 2024, bold blush shades are all the rage, adding a flush of color and dimension to the cheeks. To achieve seamless blending and create impact with your blush application, follow these tips:

  1. Choose a blush shade that complements your skin tone. For fair skin, opt for soft pinks or peaches, while deeper skin tones can rock vibrant corals or berries.
  2. Use a fluffy blush brush to gently tap into your chosen blush shade.
  3. Smile to locate the apples of your cheeks and apply the blush in a circular motion, blending it towards your temples.
  4. Start with a light hand and build up the intensity gradually, ensuring a natural-looking flush.

Bright Mascara

Bright mascaras are making a bold statement in 2024. From electric blues to fiery oranges, these unconventional shades are ruling the beauty scene. Here are some tips to effortlessly pull off this trend:

  1. Start by curling your lashes with an eyelash curler to open up your eyes.
  2. Apply a coat of black mascara as a base to add volume and length.
  3. Choose your desired bright mascara shade and apply it from the roots to the tips of your lashes.
  4. For a more subtle look, you can opt for colored mascara on just the lower lashes or apply it as a colored eyeliner along the lash line.
  5. Keep the rest of your eye makeup neutral with soft browns or nude shades to let your bright lashes stand out.

By embracing these trends and following the step-by-step tutorials, you’ll be able to create vibrant and impactful makeup looks that are sure to turn heads in 2024.

2. Vivid Eyes with Bright Washes of Color

The vivid eyes trend is all about making a bold statement with intense and vibrant eye looks. In 2024, the focus is on using bright washes of color to create eye-catching makeup that commands attention. Here are some key points to explore:

The Popularity of Intense and Vivid Eye Looks in 2024

The trend of embracing bold and vibrant colors on the eyes is growing rapidly. More and more people are realizing the power of makeup as a form of self-expression and are using it to showcase their creativity. This trend allows individuals to break free from traditional beauty standards and make a statement with their unique makeup choices.

The Impact of Vibrant Washes of Color

Using bright washes of color can completely transform your entire look. These vivid eye looks can range from using shades from the same color family to combining contrasting colors for a striking effect. By strategically applying these vibrant hues on your eyelids, you instantly draw attention to your eyes and create a mesmerizing focal point.

Exploring Colorful Eye Makeup Looks

If you’re looking for inspiration to incorporate these colorful eye makeup looks into your routine, there are several resources available online. Websites like L’Oréal Paris USA and offer a wide array of tutorials, tips, and inspiration to help you experiment with different shades and create stunning eye-catching looks.

Product Recommendations for Achieving this Trend

To help you achieve this trend, here are some specific product recommendations:

  1. Highly pigmented eyeshadow palettes: Look for palettes that offer a wide range of bold colors with excellent color payoff. Some popular options include the XYZ palette or ABC brand’s latest collection.
  2. Creamy eyeliner pencils in bold shades: These pencils are perfect for adding definition and depth to your eyes. Opt for shades like electric blue, vibrant purple, or emerald green to make a statement.

Example Tutorial: Creating a Vibrant Sunset Eye Look

  1. Start by priming your eyelids to ensure long-lasting color payoff.
  2. Take a vibrant orange eyeshadow from your palette and apply it all over the lid.
  3. Use a deep purple shade in the outer corner and blend it into the crease for added dimension.
  4. Apply a shimmery gold eyeshadow on the center of your lid to create a pop of brightness.
  5. Finish off with a swipe of electric blue eyeliner along your lower lash line for an unexpected touch.
  6. Don’t forget to curl your lashes and apply mascara for added definition.

Remember, the key to achieving vivid eyes with bright washes of color is to have fun and experiment with different shades. Encourage readers to step out of their comfort zones and play with bold colors to create stunning eye-catching looks.

3. Embracing Monochromatic Makeup

The monochromatic makeup trend has taken the beauty world by storm in 2024, offering a go-to technique for creating cohesive and harmonious looks with products in the same color family. This trend allows you to embrace a single shade and explore its versatility across your eyes, lips, and face, resulting in a stunning and polished appearance.

The Concept of Monochromatic Makeup

Monochromatic makeup involves using products in the same color family to create a unified and seamless look. By sticking to one color, you can effortlessly coordinate your eyeshadow, blush, and lipstick for a harmonious effect. This trend is all about simplicity and elegance, allowing you to showcase your favorite hues in a sophisticated way.

Examples of Stunning Monochromatic Makeup Ideas

Soft Pinks:

For a romantic and feminine look, opt for soft pink shades on your eyes, cheeks, and lips. Use a rosy eyeshadow palette to create a delicate eye look, pair it with a blush in the same hue for a flushed complexion, and finish off with a rosy lipstick or lip gloss.

Warm Oranges:

Embrace the warmth of oranges with this monochromatic trend. Choose an eyeshadow palette with vibrant orange tones to create a bold eye look. Sweep an apricot blush onto your cheeks for a sun-kissed glow, and complete the look with an orange-toned lipstick or lip stain.

Muted Nudes:

Create an understated yet sophisticated look with muted nude shades. Opt for an eyeshadow palette featuring neutral tones like taupe or beige for subtle definition. Use a nude blush to add warmth to your cheeks, and finish off with a nude lipstick or lip balm for a natural-looking pout.

Tips for Achieving Monochromatic Perfection

  • Choose a color that complements your skin tone and enhances your features. Take inspiration from resources like this guide on wearing the right colors for your skin tone to ensure a flattering match.
  • Ensure that the intensity of the shade varies across different products to create dimension and depth.
  • Experiment with different textures within the same color family, such as matte eyeshadows, creamy blushes, and satin lipsticks, to add visual interest.
  • Consider extending the concept of monochromatic looks beyond makeup; explore this guide to styling one-color outfits for a bolder fashion statement.

By embracing the monochromatic makeup trend, you can effortlessly create cohesive looks that are both trendy and timeless. Whether you prefer soft pinks, warm oranges, or muted nudes, this trend allows you to showcase your favorite shades in a sophisticated and elegant manner. So go ahead and explore the world of monochromatic makeup to elevate your beauty game in 2024.

4. The Allure of Cocoa Blush

The cocoa blush trend is becoming extremely popular in the beauty world in 2024, and it’s not hard to see why. This warm and natural cocoa blush adds depth to your skin with its brown undertones, creating a stunning and effortless appearance. In this section, we’ll explore why you should definitely try out the cocoa blush trend and provide you with some tips on how to apply it perfectly based on your face shape.

Embracing Warmth and Depth

Cocoa blush offers a beautiful alternative to traditional pink or peachy shades. With its brown undertones, it brings warmth and depth to your cheeks, giving you a natural flush that enhances your features. This trend is all about creating a sun-kissed glow that mimics the warmth of a summer tan. Whether you have fair skin or deeper skin tones, there’s a cocoa blush shade that will complement your complexion perfectly.

Finding Your Perfect Placement

To achieve a flawless application of cocoa blush, it’s important to consider your face shape and find the best placement for your unique features. Here are some guidelines to help you determine where to apply cocoa blush based on different face shapes:

  1. Round Face: Apply cocoa blush slightly below the apples of your cheeks, following the natural contour of your cheekbones. Blend upwards towards your temples to create definition.
  2. Oval Face: Focus on applying cocoa blush along the apples of your cheeks and blend towards your temples. This will enhance your bone structure and give you a youthful glow.
  3. Heart-Shaped Face: Apply cocoa blush just below the apples of your cheeks and blend towards your hairline. This will soften the angles of your face and create balance.
  4. Square Face: Sweep cocoa blush along the hollows of your cheeks, starting from the temples towards the center of your face. This will help soften strong jawlines and add dimension.

Blending Techniques for a Seamless Finish

Blending is key to achieving a seamless and natural-looking application of cocoa blush. Here are some techniques to help you blend like a pro:

  1. Fingertips: Start by applying a small amount of cocoa blush to the apples of your cheeks using your fingertips. Gently blend the color in circular motions, working towards your temples. The warmth of your fingertips will help melt the product into your skin for a seamless finish.
  2. Brushes: Use a fluffy blush brush to apply cocoa blush to the apples of your cheeks. Sweep the color upwards towards your temples in light, feathery strokes. To ensure a natural-looking flush, tap off any excess product from the brush before applying.

Remember, less is more when it comes to cocoa blush. Start with a light application and build up the intensity gradually until you achieve your desired look. Don’t be afraid to experiment with different shades and techniques to find what works best for you.

The allure of cocoa blush lies in its ability to enhance your natural beauty while adding warmth and depth to your complexion. So why not embrace this trend and give your cheeks a touch of sun-kissed radiance?

5. Making a Statement with Anything-But-Black Mascara

Colored mascara is becoming extremely popular in 2024, offering a new and unconventional way to do eye makeup. Using non-black mascara colors allows you to make a strong statement while adding your own unique touch to your appearance. With a wide range of options available, from bold blues to deep browns and unexpected shades, colored mascaras are challenging traditional beauty standards and giving you endless opportunities to express yourself.

The Colored Mascara Trend

Colored mascaras have become a trendsetter’s must-have beauty product, offering a fun and impactful way to enhance your eye makeup. These unconventional colors are dominating the beauty world, allowing people to play around with different shades that match their personal style and character. By incorporating colored mascaras into your daily routine, you can easily change up your entire look and leave a lasting impression.

Tips for Effortless Application

Here are some tips to help you apply colored mascara effortlessly:

  1. Pair with Neutral Eyeshadows: To create a well-balanced yet impactful eye makeup look, combine colored mascaras with neutral eyeshadow palettes. Use subtle, earthy tones on your eyelids to complement the vibrancy of the colored mascara, making your lashes stand out.
  2. Mix and Match: Don’t be afraid to experiment! Embracing colored mascaras gives you the freedom to mix and match different shades for stunning results.
  3. Choose Shades That Reflect Your Personality: Select non-black mascara colors that resonate with who you are as an individual. Whether it’s soft pastels or bold jewel tones, pick shades that make you feel confident and true to yourself.

By following these tips, you can confidently embrace the colored mascara trend and incorporate it into your everyday beauty routine.

Embracing the colored mascara trend offers an exciting opportunity to break away from conventional beauty standards and infuse your makeup looks with vibrancy and personality. By integrating unconventional shades into your routine, you can embark on a journey of self-expression and artistic exploration within the realm of beauty trends in 2024.

6. The Quest for Radiant Complexions: Hydration and Glow

The pursuit of glowing skin is a popular trend in 2024, with an emphasis on achieving a luminous and healthy appearance. This trend highlights the importance of skincare in creating a radiant complexion that is perfect for applying makeup.

Why Hydration and Glow Matter

To achieve this desired look, it is crucial to prioritize hydration and glow:

  1. Hydration: Keeping the skin well-hydrated helps maintain its plumpness and suppleness, which are key factors in achieving a radiant complexion.
  2. Glow: Enhancing the natural radiance of the skin adds a youthful and vibrant quality to the overall look.

The Role of Skincare Products

To support this goal of hydrated and glowing skin, certain skincare products become essential:

  1. Hydrating serums: These lightweight formulas are packed with active ingredients that penetrate deeply into the skin, delivering intense hydration and nutrients.
  2. Moisturizers: Tailored to different skin types, moisturizers help seal in moisture and provide long-lasting hydration throughout the day.
  3. Illuminating primers: These multitasking products not only create a smooth base for makeup but also contain light-reflecting particles that add an instant glow to the skin.

How They Work Together

When used together, these products form a powerful skincare routine that prepares the skin for flawless makeup application:

  1. Hydrating serums replenish moisture levels, resulting in a plump and supple texture that is essential for a radiant complexion.
  2. Moisturizers lock in hydration, leaving the skin smooth and nourished.
  3. Illuminating primers add an extra boost of radiance, making the skin appear dewy and fresh.

The Benefits of Prioritizing Skincare

By embracing this trend of prioritizing hydrated and glowing skin, individuals can:

  • Achieve a beautiful and luminous base that complements the vibrant makeup trends of 2024.
  • Enhance their natural features without relying solely on makeup.
  • Maintain healthy skin in the long run, reducing the need for excessive coverage.

This focus on skincare highlights the importance of taking care of our skin as an integral part of staying up-to-date with beauty trends.

7. Redefining the Lip-to-Skin Ratio with Bold Lips and Minimal Makeup

The new lip-to-skin ratio trend is redefining beauty standards in 2024, emphasizing the balance between making a statement with bold lip colors while keeping the rest of the face fresh and understated. This trend focuses on elevating the lips as the focal point, drawing attention to vibrant and daring lip shades while maintaining a minimalistic approach to the overall makeup look.

How to Achieve the Lip-to-Skin Ratio Trend

Here are some key elements to consider when trying out the lip-to-skin ratio trend:

  1. Bold Lips, Subtle Face: In 2024, makeup enthusiasts are embracing the art of pairing bold, long-lasting lip colors with minimal makeup on the rest of the face. This creates a striking contrast that highlights the lips as a standout feature without overwhelming the entire look.
  2. Long-Wearing Formulas: To achieve this trend, it’s essential to recommend long-wearing lipstick formulas that can withstand daily activities. Longevity is key when it comes to bold lip colors, ensuring that they remain vibrant and impactful throughout the day without constant touch-ups.
  3. Precise Application Techniques: Providing precise application techniques for bold lip colors is crucial in ensuring that they stay the focal point. This may involve outlining the lips with precision, using lip brushes for flawless application, and incorporating lip primers to enhance color payoff and longevity.

By embracing this trend, individuals can experiment with a spectrum of bold lip shades, from classic reds to vivid purples and rich berries, knowing that their choice of lip color will take center stage while maintaining a fresh and understated makeup look elsewhere.

8. Sculpting with Colors: The Art of Colored Contour

The colored contour trend has changed the way we contour in 2024. It introduces a new technique that uses blush shades to sculpt the face, breaking away from the traditional use of bronzer colors. This trend is a more inclusive and imaginative way to enhance our features.

Explaining the New Approach

In 2024, contouring no longer means using only neutral or brown shades. People who love makeup are now using blush colors to create shadows and highlights on their faces. This unique method allows us to personalize our contour and show our creativity while suiting a wider range of skin tones.

Contouring Tips for Different Face Shapes

To make colored contouring work for us, we need to know how different face shapes can benefit from specific color placements. Here are some tips for various face shapes:

  • Round Faces: Using a deeper blush shade along the jawline and temples can create a more sculpted appearance.
  • Oval Faces: Applying lighter blush shades on the apples of the cheeks can accentuate natural contours without overwhelming the face.
  • Heart-Shaped Faces: Utilizing a combination of warm and cool blush tones can balance prominent cheekbones and soften angular features.

By following these tips, we can achieve a balanced and flattering look that enhances our natural beauty.

This colored contouring trend not only offers versatility in sculpting facial features but also encourages creativity and experimentation, allowing individuals to explore a spectrum of colors tailored to their preferences and skin tones.

View these trends as inspiration for your own unique looks, and don’t be afraid to step out of your comfort zone when experimenting with makeup in 2024.

  • Emphasize the importance of personal expression in makeup trends and how it can serve as a powerful tool for self-expression.
  • Encourage readers to play with different colors, techniques, and products to create looks that truly reflect their individuality.
  • Highlight the idea of using trends as a starting point for personalized looks, taking cues from the latest seasonal makeup trends but adapting them to suit one’s own preferences and style.
  • Share tips on how to adapt trends to individual preferences and styles by exploring makeup techniques that cater to unique preferences.
  • Mention the value of experimenting and embracing creativity in makeup application, allowing oneself to think outside the box and create something truly extraordinary.
  • Provide examples of how small changes can make a big impact on a trend, such as incorporating personal touches or adding unexpected elements to elevate the look.
  • Suggest ways to incorporate personal touches while staying true to the essence of each trend, striking a balance between following the trend and infusing one’s own unique style.

Remember that makeup is an art form, and each individual has the opportunity to showcase their unique style through creative experimentation. Don’t hesitate to infuse your personality into the latest trends and make them your own. After all, makeup should be a reflection of who you are and how you feel!

Staying Ahead of the Curve: The Importance of Embracing Change in the Beauty Industry.

As a makeup enthusiast or professional, embracing change and staying updated with current trends is crucial for personal growth and creativity in the ever-evolving beauty industry. Here’s why it’s essential:

1. Innovation and Adaptation

Embracing new trends allows you to constantly evolve and adapt to the dynamic landscape of the beauty industry. It challenges you to think outside the box and explore innovative techniques, ultimately enhancing your skills.

2. Client Satisfaction

Keeping up with the latest makeup trends demonstrates your commitment to offering clients fresh and contemporary looks. It shows that you are knowledgeable about current styles, earning their trust and loyalty.

3. Creative Exploration

Exploring new trends opens doors to creativity and experimentation. It encourages you to push boundaries, discover unique approaches, and develop your signature style as a makeup artist.

4. Professional Development

Remaining informed about makeup trends positions you as a forward-thinking professional. It sets you apart in a competitive market, attracting opportunities for collaborations, partnerships, and industry recognition.

Embracing change in makeup trends not only keeps you relevant but also fuels your artistic expression and professional advancement in the beauty industry.

“The only way to make sense out of change is to plunge into it, move with it, and join the dance.” – Alan Watts

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