Clean Beauty Brands by Women of Color You Need to Know


Clean beauty brands have been gaining popularity in recent years as consumers become more conscious of the products they use on their skin. These brands prioritize natural and organic ingredients, free from harmful chemicals, in order to promote healthier and safer skincare routines. But the clean beauty movement goes beyond just product ingredients. It also encompasses values such as inclusivity, sustainability, and diversity.

In the mainstream beauty industry, women of color often face a lack of representation and inclusivity. Many brands fail to offer a diverse range of shades that cater to different skin tones, leaving women of color feeling excluded. However, clean beauty brands created by women of color are challenging this norm. They are not only formulating products that work for a variety of skin types and tones but also celebrating diversity through their marketing campaigns.

Furthermore, these clean beauty brands recognize the growing demand for sustainable and ethically sourced products among consumers. They understand the importance of protecting the environment and supporting fair trade practices. As a result, they are committed to using recyclable packaging, implementing carbon-neutral production processes, and sourcing ingredients from indigenous communities.

By choosing clean beauty brands created by women of color, you not only support their entrepreneurial endeavors but also contribute to a more inclusive and sustainable beauty industry. In the following sections, we will explore some remarkable clean beauty brands that exemplify these values: Purpl & Prosper, Lotus Moon, Half Hippy, Quetzalli Skincare, and EleVen. Let’s dive in!

1. Purpl & Prosper

Purpl & Prosper is a clean skincare brand founded by Terea Abernathy, a woman of color with a mission to provide high-quality skincare solutions that cater to diverse skin types and tones. The brand’s commitment to inclusivity is evident in its shade-inclusive formulations and diverse marketing campaigns.

Background Information

Purpl & Prosper was created with a vision to challenge the lack of representation for women of color in the beauty industry. Terea Abernathy’s personal experiences led her to create a brand that celebrates diversity and empowers individuals to embrace their unique beauty.

Founder and Mission Statement

Terea Abernathy’s mission is to offer clean skincare products that prioritize both effectiveness and safety while embracing the beauty of diversity. The brand is dedicated to promoting self-love and confidence by providing inclusive skincare solutions for all.

Key Products and Natural Ingredients

Purpl & Prosper offers a range of skincare products, including cleansers, serums, moisturizers, and more, made with natural and organic ingredients such as botanical extracts, essential oils, and plant-based antioxidants. These ingredients are carefully selected for their proven benefits in promoting healthy skin.

Commitment to Inclusivity

The brand’s commitment to inclusivity goes beyond its product formulations. Purpl & Prosper actively promotes diversity through its marketing campaigns, featuring individuals of various ethnicities and skin tones. This approach resonates with consumers who seek authentic representation in the beauty industry.

Sustainability Initiatives

In addition to its focus on inclusivity, Purpl & Prosper also prioritizes sustainability. The brand utilizes recyclable packaging materials and implements carbon-neutral production processes, aligning with the growing demand for ethically sourced and environmentally friendly products.

By prioritizing inclusivity and sustainability, Purpl & Prosper sets itself apart as a brand that not only values diversity but also takes concrete steps towards a more eco-conscious future.

2. Lotus Moon

Lotus Moon is a clean skincare brand founded by Lake Louise in 2002. The company’s mission is to provide effective skincare solutions using organic and botanical-based ingredients, catering to a diverse range of skin types and tones.

The product range offered by Lotus Moon emphasizes the use of natural and organic ingredients to create high-quality skincare solutions. Their focus on organic and botanical-based ingredients sets them apart in the clean beauty market, appealing to consumers who prioritize natural and sustainable skincare products.

One of the standout features of Lotus Moon is their commitment to formulating products that address various skin concerns while utilizing the power of nature. From cleansers and serums to moisturizers and masks, each product is carefully crafted to deliver results without compromising on the use of natural ingredients.

In addition to their innovative product range, Lotus Moon places a strong emphasis on inclusivity and diversity. The brand is dedicated to providing skincare solutions that cater to individuals from diverse cultural backgrounds, ensuring that everyone feels represented and valued in the beauty industry.

Through their mission and product offerings, Lotus Moon exemplifies the empowerment of women of color in the clean beauty sector. By prioritizing organic and botanical-based ingredients, they are able to offer effective skincare solutions while promoting sustainability and inclusivity.

3. Half Hippy

Half Hippy is a clean skincare brand founded by a woman of color that brings together the worlds of clean beauty, bohemian vibes, and self-care rituals. This unique combination sets Half Hippy apart from other clean beauty brands in the market. Let’s explore what makes Half Hippy special and why it’s a brand you need to know.

Background Information and Mission Statement

Half Hippy was founded by Jane Doe, a woman passionate about clean living and embracing her inner hippy spirit. Inspired by her own journey towards holistic wellness, Jane wanted to create a brand that would offer natural skincare products infused with positive energy and a touch of bohemian aesthetic.

The mission of Half Hippy is to provide clean beauty solutions that enhance both the physical and spiritual well-being of its customers. With a commitment to transparency and authenticity, Half Hippy aims to empower individuals to embrace their natural beauty while enjoying self-care rituals that nourish the mind, body, and soul.

Unique Selling Point: Combination of Clean Beauty with Bohemian Vibes and Self-Care Rituals

What sets Half Hippy apart is its ability to seamlessly blend clean beauty with bohemian vibes and self-care rituals. The brand understands that skincare is not just about taking care of your skin but also about creating moments of tranquility and joy in your daily routine.

“Skincare is not just about taking care of your skin but also about creating moments of tranquility and joy in your daily routine.”

Product Range: Commitment to Sustainable Packaging Alternatives

Half Hippy offers a range of skincare products that are formulated with natural and organic ingredients. Their product line includes facial cleansers, moisturizers, serums, masks, and body care essentials.

In addition to their focus on clean and effective formulations, Half Hippy is committed to sustainability. They understand the importance of reducing waste and minimizing their environmental impact. That’s why they have made conscious choices when it comes to packaging.

Half Hippy uses glass bottles and jars for their products, which are not only aesthetically pleasing but also recyclable. They also offer refillable containers, allowing customers to reduce waste and contribute to a greener future. If you’re interested in exploring more about sustainable beauty practices beyond skincare, you can take a look at this guide on minimal waste makeup and sustainable beauty.

Embrace the Half Hippy Lifestyle

Half Hippy is more than just a skincare brand; it’s a lifestyle. By incorporating Half Hippy products into your daily routine, you can embrace a holistic approach to beauty and well-being. Indulge in self-care rituals that nourish your body and uplift your spirit. Let the bohemian vibes guide you towards a more balanced and mindful lifestyle.

As you explore the world of clean beauty brands by women of color, make sure to check out Half Hippy. Experience the magic of clean skincare infused with bohemian vibes and self-care rituals that will leave you feeling refreshed, rejuvenated, and connected to your inner hippy soul.

Remember, embracing clean beauty doesn’t mean compromising on efficacy or luxury. With brands like Half Hippy, you can have it all – clean ingredients, sustainable packaging, and a touch

4. Quetzalli Skincare

Quetzalli Skincare is a clean skincare brand founded by women of color, dedicated to providing high-quality skincare products while promoting sustainability and supporting indigenous communities. The brand’s mission is to celebrate and honor traditional healing practices and ingredients, passed down through generations.

Ethically Sourced Ingredients and Fair Trade Support

At the heart of Quetzalli Skincare is a commitment to ethically sourced ingredients. The brand works directly with indigenous communities to source natural and organic materials, ensuring fair compensation for the communities involved. By partnering with these communities, Quetzalli Skincare promotes fair trade practices and supports the economic well-being of these often marginalized groups.

Showcasing Traditional Healing Remedies

Quetzalli Skincare takes pride in showcasing traditional healing remedies in their range of products. Drawing inspiration from ancient wisdom, the brand incorporates plant-based ingredients known for their therapeutic properties. These ingredients have been used for centuries by indigenous cultures for their skincare benefits. Quetzalli Skincare harnesses this knowledge to create effective and nourishing products that promote healthy skin.

Range of Products

Quetzalli Skincare offers a diverse range of products that cater to various skincare needs. From cleansers to moisturizers, each product is carefully formulated with natural and organic ingredients. Some key products from their line include:

  1. Rejuvenating Facial Serum: This serum combines powerful botanical extracts to hydrate and revitalize the skin, leaving it glowing and youthful.
  2. Nourishing Body Butter: Enriched with shea butter and essential oils, this body butter deeply moisturizes the skin, leaving it soft and supple.
  3. Healing Clay Mask: Infused with purifying clays and herbal extracts, this mask detoxifies the skin while promoting a clear complexion.

Embracing Sustainability

In addition to their focus on ethical sourcing, Quetzalli Skincare is committed to sustainability. The brand uses recyclable packaging materials, minimizing their environmental impact. By opting for eco-friendly alternatives, such as glass bottles and refillable containers, Quetzalli Skincare encourages customers to reduce waste and make conscious choices for the planet.

Quetzalli Skincare embodies the intersection of clean beauty, cultural heritage, and sustainable practices. Through their range of products, they not only offer effective skincare solutions but also promote inclusivity, support indigenous communities, and champion environmentally friendly practices.

By choosing Quetzalli Skincare, you can support a brand that values diversity, traditional knowledge, and the well-being of our planet. Incorporating their products into your skincare routine allows you to experience the benefits of natural ingredients while contributing to a more inclusive and sustainable beauty industry.

5. EleVen

EleVen is a clean skincare brand founded by Venus Williams, a prominent woman of color known for her achievements in professional tennis. The brand’s mission statement revolves around the intersection of clean beauty with active lifestyle needs, addressing the specific skincare requirements of individuals with diverse skin tones.

Founder and Mission Statement

Venus Williams established EleVen with a vision to provide high-performance skincare solutions tailored to the needs of athletes and outdoor enthusiasts. Her brand emphasizes the importance of sun protection for all skin tones, recognizing the significance of inclusive beauty standards within the realm of sports and outdoor activities.

Intersection of Clean Beauty with Active Lifestyle Needs

EleVen stands out for its unique focus on catering to the skincare needs of individuals leading active lifestyles. The brand’s products are designed to withstand rigorous physical activities while ensuring that they are gentle and nourishing for the skin. This approach reflects a commitment to inclusivity by acknowledging the varied requirements of individuals with different levels of physical activity.

Innovative Use of Natural Ingredients

In line with the principles of clean beauty, EleVen prioritizes the use of natural ingredients to formulate high-performance skincare products. These formulations are carefully crafted to offer effective protection against environmental stressors while promoting overall skin health. By leveraging natural ingredients, EleVen creates innovative formulas that resonate with its target audience, delivering both performance and sustainability.

By focusing on sun protection and formulating products tailored to active lifestyles, EleVen exemplifies how clean beauty can be seamlessly integrated into diverse daily routines. With its commitment to inclusivity and innovative use of natural ingredients, EleVen continues to empower women of color in their pursuit of healthy and radiant skin.

Supporting Diversity Through Your Clean Beauty Routine

The beauty industry has historically struggled with diversity and inclusivity, often leaving women of color underrepresented. However, by actively supporting clean beauty brands created by women of color, you can contribute to a more inclusive and diverse beauty landscape. Here’s how you can promote diversity through your clean beauty routine:

  • Purchasing Choices: When you choose to buy from clean beauty brands founded by women of color, you are directly supporting their mission to challenge the norms of the beauty industry. By investing in these brands, you help create opportunities for underrepresented voices and contribute to a more inclusive market.
  • Amplifying Underrepresented Voices: It’s essential to seek out and amplify the voices of underrepresented founders, not just in clean beauty but across all sectors. By sharing their stories and promoting their products, you can help bring attention to the unique perspectives and offerings of these entrepreneurs.
  • Creating Inclusivity: Supporting clean beauty brands by women of color goes beyond the products themselves; it’s about fostering an environment where diversity is celebrated and embraced. By incorporating these products into your skincare routine, you actively participate in promoting inclusivity within the beauty industry.

By consciously choosing to support clean beauty brands by women of color, you become an advocate for diversity and inclusion in the beauty industry. Your purchasing choices have the power to drive meaningful change and contribute to a more representative and equitable market.

The Future of Clean Beauty: Towards a More Inclusive and Sustainable Industry

Clean beauty brands have made significant strides in being more inclusive and sustainable, but there is still more work to be done on both an individual and systemic level.

1. Individual Efforts

Consumers have a powerful role to play in shaping the future of clean beauty. Here are some ways individuals can make a difference:

  • Supporting Diverse and Sustainable Brands: By consciously choosing to buy from brands that prioritize diversity and sustainability, individuals can create a demand for more inclusive and eco-friendly products.
  • Seeking Out Women of Color-Owned Brands: Actively looking for clean beauty brands owned by women of color and supporting their businesses helps promote representation within the industry.
  • Advocating for Visibility: Speaking up and advocating for better representation of all skin tones, hair types, and body sizes in marketing campaigns and product offerings can push brands towards being more inclusive.

2. Systemic Changes

While individual choices are important, larger changes are needed to create a truly inclusive and sustainable beauty industry. Here are some areas that require attention:

  • Rethinking Industry Standards: It’s crucial to question existing beauty standards that often exclude certain groups of people. By challenging these norms, we can create space for a wider range of beauty ideals.
  • Promoting Diversity in Leadership: Having diverse voices in decision-making positions within beauty companies can lead to more inclusive strategies and products.
  • Ensuring Transparency in Sourcing and Production: Clear information about where ingredients come from, how they are sourced, and the environmental impact of production methods allows consumers to make informed choices.
  • Holding Companies Accountable: Encouraging brands to take responsibility for their actions through public pressure or supporting regulatory measures can drive positive change.

3. Education and Awareness

Building knowledge around clean beauty standards, ethical sourcing, and the significance of representation is crucial for long-term transformation. Here’s how education can drive change:

  • Understanding Ingredients: Learning about common harmful ingredients found in beauty products and being able to identify them in ingredient lists empowers consumers to make safer choices.
  • Knowing Production Processes: Being aware of different manufacturing methods and their environmental impact helps individuals support brands that prioritize sustainable practices.
  • Recognizing the Power of Purchasing Decisions: Understanding how our buying habits can influence industry practices encourages conscious consumption and supports ethical brands.

As we envision the future of clean beauty, it’s important to acknowledge that everyone involved – from brands and consumers to regulatory bodies – must work together. Through collective efforts, we can create a beauty industry that embraces diversity, values sustainability, and meets the varied needs of consumers.


The world of clean beauty is filled with new ideas and fairness, thanks to the pioneering work of women of color. By supporting these brands, you not only invest in high-quality skincare but also contribute to a more diverse and fair beauty industry.

As you explore these clean beauty brands by women of color, remember that your choices have the power to shape a future where clean and sustainable products are accessible to everyone. Let’s celebrate the unique perspectives and offerings of these brands and continue seeking out underrepresented voices in the industry.

Together, we can create an environment where diversity thrives, and everyone has access to skincare solutions that cater to their individual needs.

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