BIPOC Clean Beauty Brands You Need In Your Makeup Bag Right Now


The beauty industry has historically received criticism for not being diverse and inclusive enough. However, things are changing. In recent years, there has been a significant shift towards celebrating and uplifting BIPOC (Black, Indigenous, and People of Color) voices within the beauty space. This movement has given rise to a new wave of BIPOC-owned clean beauty brands that are not only redefining inclusivity but also prioritizing sustainability and natural ingredients.

In this article, we have carefully selected a range of must-have products from various BIPOC-owned clean beauty brands that deserve a place in your makeup bag. These brands have been chosen because they are committed to using natural ingredients, promoting sustainability, and advocating for inclusivity across all skin tones.

It’s important to support BIPOC clean beauty brands because they not only offer high-quality products but also represent a step towards a more diverse and inclusive beauty industry. By actively choosing to use these brands in your beauty routine, you are helping to amplify underrepresented voices and create positive change within the beauty community.

1. Range Beauty

Range Beauty is a pioneering brand owned by BIPOC individuals that is changing the game in the cosmetics industry with their wide range of shades and innovative formulas. Their most popular product, the True Intentions Hydrating Foundation, has gained recognition for its revolutionary qualities. This moisturizing foundation stands out because it can give flawless coverage while also nourishing the skin, making it an essential item in any makeup collection.

The brand’s goal is to inspire people of all skin tones with their thoughtfully designed makeup options. By making inclusivity and excellence their top priorities, Range Beauty has established a new benchmark for natural beauty products that meet various requirements.

2. Plain Jane Beauty

Plain Jane Beauty is another BIPOC-owned brand making waves in the clean beauty industry. They are committed to creating clean, non-toxic products that deliver exceptional performance. One of their standout products is the Creme Concealer, which has gained popularity for its lightweight formula and seamless coverage for imperfections.

The Creme Concealer from Plain Jane Beauty is formulated with natural ingredients that are gentle on the skin. It effectively covers dark circles, blemishes, and redness without feeling heavy or cakey. The creamy texture blends effortlessly into the skin, providing a natural-looking finish.

What sets Plain Jane Beauty apart is their dedication to inclusivity. They understand the importance of offering a wide range of undertones in their complexion products to cater to the needs of BIPOC communities. With shades specifically designed for deeper skin tones, they ensure that everyone can find their perfect match.

In fact, Plain Jane Beauty goes beyond just product offerings and prioritizes diversity and inclusion in every aspect of their business. They have taken inspiration from designing an inclusive beauty strategy which helps them empower individuals to embrace their unique beauty. This commitment to clean ingredients and performance-driven products makes them a brand worth considering for your makeup bag.

3. Kobee’s Eco Balm

Kobee’s Eco Balm is a sustainable BIPOC-owned brand that has gained recognition for their nourishing lip care creations. Their lip balms are not only effective in keeping your lips hydrated and smooth, but they also prioritize the use of natural and eco-friendly ingredients. Here are some key points to know about Kobee’s Eco Balm:

  • Nourishing Lip Balm: One of Kobee’s Eco Balm’s must-have products is their lip balm. This lip balm is formulated with hydrating ingredients such as shea butter, coconut oil, and jojoba seed oil. It provides intense moisture to your lips, leaving them feeling soft and supple.
  • Unique Packaging: What sets Kobee’s Eco Balm apart is their attention to detail when it comes to packaging. Each lip balm comes in a beautifully designed tube that reflects the brand’s cultural heritage. The packaging not only adds a touch of uniqueness but also makes it a standout product in the market.
  • Cultural Heritage: Kobee’s Eco Balm takes pride in incorporating their cultural heritage into their product development. They infuse their lip balms with elements inspired by their background, creating a connection between beauty and culture. By doing so, they not only offer high-quality products but also celebrate diversity and representation within the beauty industry.

Kobee’s Eco Balm is an excellent choice for those who value sustainability, nourishment, and cultural appreciation. With their commitment to clean ingredients and unique packaging, this BIPOC clean beauty brand offers a refreshing perspective in the world of lip care.

4. Habit Cosmetics

Habit Cosmetics is an eco-friendly brand that combines natural ingredients with vibrant colors. They stand out in the BIPOC clean beauty industry with their focus on sustainability and inclusivity.

Clean Beauty with a Pop of Color

Habit Cosmetics offers a range of clean beauty products that deliver impressive results:

  • Their Bright Lights Organic Creme Highlighter has become a favorite among makeup lovers. It’s known for its smooth formula and long-lasting effect, making it essential for anyone who wants a radiant glow.

Celebrating Diversity with Inclusive Shades

One of the things that sets Habit Cosmetics apart is their commitment to diversity:

Sustainability at the Core

Habit Cosmetics takes sustainability seriously:

  • They use recyclable materials for their packaging.
  • Throughout their production process, they prioritize waste reduction.
  • By choosing Habit Cosmetics, you’re not only supporting a BIPOC-owned business but also making an environmentally friendly decision.

Habit Cosmetics demonstrates how clean beauty can be both inclusive and sustainable without compromising on quality. Their dedication to embracing diversity and protecting the planet makes them a brand worth including in your makeup collection.

5. Cheekbone Beauty

Cheekbone Beauty, a Canadian Indigenous-owned brand, has gained recognition for its sustainable practices and impactful advocacy work. This BIPOC clean beauty brand is on a mission to empower individuals and promote positive change within the industry. The Sustain Lipstick by Cheekbone Beauty, one of their iconic products, exemplifies their commitment to creating high-quality makeup that celebrates diversity.

The Sustain Lipstick, known for its creamy formula and empowering shades, offers something for everyone, allowing individuals to express their unique style while supporting an Indigenous-owned brand. The formula provides long-lasting wear and hydration throughout the day.

What Makes Cheekbone Beauty Special

  • Exceptional products that celebrate diversity
  • Dedication to supporting First Nations communities
  • Commitment to sustainability in packaging and production processes

“By choosing Cheekbone Beauty’s Sustain Lipstick, you’re not only enhancing your own beauty but also contributing to positive change.”

Supporting First Nations Communities

Cheekbone Beauty goes beyond just creating makeup products. They are actively involved in making a difference in the lives of First Nations communities through various initiatives:

  1. Addressing Water Crisis: A portion of every purchase goes towards addressing water crisis in Indigenous communities. By supporting Cheekbone Beauty, you are directly contributing to improving access to clean water for those in need.
  2. Funding Educational Scholarships: Another way Cheekbone Beauty supports Indigenous youth is by using part of their profits to fund educational scholarships. This helps create opportunities for young individuals to pursue their dreams and build a better future.

Commitment to Sustainability

Cheekbone Beauty understands the importance of taking care of our planet. That’s why they have implemented sustainable practices throughout their business:

  • Packaging: They strive to minimize waste by using recyclable and biodegradable materials for their packaging.
  • Production Processes: Cheekbone Beauty is committed to reducing their environmental footprint by using energy-efficient methods and sourcing ingredients from sustainable suppliers.

“By supporting this brand, you are making a conscious choice to invest in makeup that aligns with your values of social responsibility and environmental consciousness.”

Why You Should Choose Cheekbone Beauty’s Sustain Lipstick

If you’re looking for clean beauty products that not only enhance your appearance but also have a positive impact, here’s why the Sustain Lipstick should be on your radar:

  1. Quality: The creamy formula ensures smooth application and comfortable wear.
  2. Variety: With a wide selection of shades, there’s something to suit every skin tone and preference.
  3. Longevity: The lipstick offers long-lasting color payoff, saving you from frequent touch-ups.
  4. Empowerment: By choosing this empowering lipstick, you’re supporting an Indigenous-owned brand that advocates for diversity and inclusion in the beauty industry.

So why not embrace inclusivity, sustainability, and

6. Tower 28: Clean Beauty with a Commitment to Inclusivity and Sustainability

Tower 28 is a clean beauty brand that has gained popularity for its minimalistic approach to makeup. They believe in creating products that enhance and celebrate natural beauty, while also being safe for sensitive skin.

ShineOn Lip Jelly: A Versatile Lip Gloss for Effortless Beauty

One of their standout products is the ShineOn Lip Jelly, a versatile lip gloss that provides a sheer yet buildable coverage for a luscious look.

“The ShineOn Lip Jelly from Tower 28 offers a unique formula that combines the shine of a lip gloss with the nourishing benefits of a lip balm. It glides on smoothly, leaving your lips feeling hydrated and looking plump. The lightweight texture makes it comfortable to wear throughout the day, without any sticky or heavy feeling.”

Inclusivity as the Core Value

What sets Tower 28 apart is their commitment to inclusivity. They embrace diversity by featuring models with different skin tones and ethnicities in their inclusive ad campaigns. This not only reflects the real-world diversity of their customers but also sends a powerful message about representation within the beauty industry.

Sustainability at Heart

Tower 28’s dedication to clean beauty extends beyond their products. They prioritize sustainability by using recyclable packaging and minimizing waste wherever possible. Their commitment to transparency is evident in their ingredient lists, which are free from harmful chemicals such as parabens, phthalates, and synthetic fragrances.

By supporting Tower 28 and incorporating their ShineOn Lip Jelly into your makeup routine, you not only get a high-quality product but also contribute to a more diverse and sustainable beauty industry.

7. Mischo Beauty

Mischo Beauty is a groundbreaking BIPOC clean beauty brand that has become well-known for its clean nail polish. They have successfully combined clean beauty with high fashion through their innovative formulas and dedication to both style and substance.

### Beautifully Curated Nail Lacquers

The centerpiece of Mischo Beauty’s collection is their carefully selected range of Nail Lacquers. These polishes not only avoid harmful chemicals like formaldehyde, toluene, and DBP, but they also provide stunning, long-lasting color.

Wide Range of Shades

Mischo Beauty stands out with its extensive selection of shades that caters to diverse preferences. From timeless neutrals to vibrant statement colors, they offer options for everyone. Whether you prefer an elegant nude or a daring burst of color, their Nail Lacquers have something for you.

Innovative Formulas for Healthy Nails

What makes Mischo Beauty unique is their commitment to creating top-notch nail polish that not only looks great but also feels comfortable on your nails. Their advanced formulas ensure smooth application and even coverage, resulting in flawless manicures every time. Additionally, the polishes contain beneficial ingredients like vitamin E and biotin to nourish and strengthen your nails.

Inclusivity and Representation

Mischo Beauty goes beyond product quality and actively promotes inclusivity and representation. Their advertising campaigns feature a wide range of models from different backgrounds, celebrating beauty in all its variations. By embracing diversity, Mischo Beauty sends a powerful message that beauty is not limited by any boundaries.

Mischo Beauty has transformed the clean nail polish industry with its exceptional Nail Lacquers and unwavering commitment to both style and substance. It has become the preferred choice for individuals seeking clean beauty options without compromising on quality or staying on-trend.

The Benefits of Choosing Clean Beauty Products

The idea of clean beauty has become popular recently as people are more aware of what goes into their skincare and makeup products. When it comes to BIPOC clean beauty brands, there are even more advantages that go beyond just personal health. These brands also focus on diversity, sustainability, and empowerment.

1. Safe and Non-Toxic Ingredients

Clean beauty products stand out from regular ones because they prioritize using safe, non-toxic, and natural ingredients. This means they don’t contain any harmful chemicals like parabens, phthalates, or sulfates that can be harsh on your skin. Instead, they offer a gentler option that still gets the job done.

2. Inclusivity for Diverse Skin Tones

BIPOC clean beauty brands are leading the way in promoting inclusivity by creating makeup specifically designed for a wide range of skin tones and types. They understand that not everyone has the same complexion or undertones, so they make sure to offer a diverse selection of shades. This way, people from all ethnic backgrounds can feel represented and confident in their beauty choices.

3. Connection with Sustainability

One important thing that sets BIPOC clean beauty brands apart is their commitment to sustainability. They recognize the link between clean beauty and taking care of our planet. That’s why many of these innovative companies are actively involved in eco-friendly practices such as:

  • Using packaging that can be recycled
  • Sourcing ingredients from ethical suppliers
  • Reducing their carbon footprint through various initiatives

By doing these things, they’re making a positive impact on the environment and working towards a more sustainable future.

By choosing BIPOC clean beauty products, you’re not only looking out for yourself but also showing support for diversity and environmental awareness in the beauty industry.

Ways You Can Support BIPOC-Owned Beauty Brands

When it comes to supporting BIPOC-owned beauty brands, there are several ways you can show your support beyond simply making purchases. Here are some ideas to help uplift and celebrate these entrepreneurs in the beauty space:

  1. Conscious Purchasing Decisions: Encourage readers to make conscious decisions when it comes to purchasing makeup products. Prioritize diversity and representation by actively seeking out and supporting BIPOC-owned brands. By diversifying your makeup routine and incorporating products from these brands, you contribute to a more inclusive and representative beauty industry.
  2. Spread the Word: Share your positive experiences with BIPOC-owned beauty brands by leaving reviews and sharing them on social media platforms. Positive reviews not only provide valuable feedback for the brand but also amplify their visibility and reach. Your words have the power to influence others and inspire them to try out these amazing products.
  3. Engage on Social Media: Follow BIPOC-owned beauty brands on social media platforms and engage with their content. Like, comment, and share their posts to help boost their online presence. Engaging with their content shows your support and helps create a sense of community around these brands.
  4. Recommendations: Share your favorite products from BIPOC-owned beauty brands with friends, family, and followers. Word-of-mouth recommendations are powerful in spreading awareness about these brands and encouraging others to support them.
  5. Collaborate: If you are a content creator or have a platform where you share beauty-related content, consider collaborating with BIPOC-owned beauty brands. This collaboration can take the form of product reviews, tutorials, or even interviews with the founders. By partnering with these brands, you further amplify their message of inclusivity while showcasing their amazing products.

Remember, supporting BIPOC-owned beauty brands is an ongoing commitment. By implementing these actions into your daily routine, you can make a significant impact in uplifting and celebrating diversity in the beauty industry.

“Supporting BIPOC-owned beauty brands goes beyond just making purchases. It’s about actively engaging, spreading the word, and amplifying their visibility. Together, we can create a more inclusive beauty industry.”

Retailers that Celebrate Diversity: Where to Find BIPOC Beauty Brands

Here are some online marketplaces that curate a selection of beauty brands owned by BIPOC individuals:

1. Blk + Green

Blk + Green is a platform that focuses on connecting consumers with underrepresented entrepreneurs in the clean beauty space. They offer a wide range of products, from skincare to haircare, all created by BIPOC-owned brands.

2. Credo Collection

Credo Collection is a retailer known for their commitment to sourcing products from diverse and sustainable brands. They carefully curate their selection to ensure that they offer options for every skin type and tone, supporting inclusivity in the beauty industry.

3. ShopLatinx

ShopLatinx is a community-driven marketplace that champions Latinx-owned businesses, including those in the beauty industry. By shopping on ShopLatinx, you can directly support these entrepreneurs and help promote diversity within the beauty space.

These retailers are just a few examples of platforms that celebrate diversity and provide opportunities for BIPOC-owned beauty brands to thrive. By choosing to shop from them, you can make a conscious effort to support underrepresented communities and contribute to a more inclusive beauty industry.

Embrace Diversity with BIPOC Clean Beauty Brands

The beauty industry reflects our values and priorities as consumers. When we choose to support BIPOC clean beauty brands, we not only add diversity to our makeup collection but also help create a more inclusive beauty world. Every purchase is a vote for the kind of world we want.

Why Should You Choose BIPOC Clean Beauty Brands?

1. Representation Matters

BIPOC-owned clean beauty brands often prioritize creating products that cater to a wide range of skin tones and hair textures. By supporting these brands, you are encouraging more inclusive representation in the beauty industry.

2. Supporting Economic Empowerment

Many BIPOC entrepreneurs face systemic barriers when starting their businesses. By purchasing from their clean beauty brands, you are directly contributing to their economic empowerment and helping to close the wealth gap.

3. Promoting Sustainable Practices

Clean beauty brands owned by BIPOC individuals often incorporate sustainable practices into their business models. This includes using environmentally friendly packaging, sourcing ingredients ethically, and supporting local communities.


  • Embrace diversity in your makeup bag by intentionally curating it with products from BIPOC-owned clean beauty brands.
  • Your choices as a consumer have the power to uplift and amplify the voices of underrepresented communities within the beauty industry.
  • Let’s drive meaningful change by actively supporting, uplifting, and celebrating diversity through our purchasing decisions.

Your makeup bag can be a powerful statement of inclusivity and support for BIPOC-owned clean beauty brands. Make it count.

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