Best beauty products ‘TikTok made me buy’ this year


The world of beauty and skincare has been greatly influenced by the rise of TikTok, with many products becoming extremely popular because of viral trends and recommendations. This social media platform has changed how people find, assess, and buy beauty products, shaping their preferences in new and exciting ways.

TikTok has become a powerful force in driving beauty trends, offering a unique space for creators to share their favorite products and routines with a global audience. The platform’s algorithm and engaging video format have contributed to the rapid dissemination of beauty-related content, propelling certain products to mainstream success almost overnight.

In this article, we will explore the top beauty products that gained popularity through TikTok and whether they are worth trying out. Stay updated on the latest beauty trends with our recommendations!

TikTok has had a significant impact on how people discover and engage with beauty products. It has created a whole new way for consumers to connect with brands and influencers, making it easier than ever to access information about the latest trends.

1. Changing Consumer Behavior

TikTok has played a major role in changing consumer behavior within the beauty industry. People are now more likely to rely on user-generated content for product recommendations rather than traditional advertising.

2. Redefining Beauty Standards

With its diverse community of creators, TikTok has also helped redefine beauty standards. It celebrates individuality and encourages people to embrace their unique features, challenging the conventional ideals perpetuated by traditional media.

3. The Power of Authenticity

One of the key factors behind TikTok’s success is its emphasis on authenticity. Users are drawn to content that feels genuine and relatable, making them more receptive to product recommendations from creators they trust.

Through this article, we aim to provide valuable insights into the most sought-after beauty items popularized by TikTok, helping you navigate the ever-evolving landscape of beauty trends with confidence.

TikTok has completely revolutionized the way beauty trends spread and influence consumer behavior, leading to a significant impact on the beauty industry. Its unique algorithm and format have turned it into a powerhouse for viral content, propelling the success of numerous beauty products. In this article, we’ll delve into why TikTok holds such tremendous power in shaping beauty trends and explore what it means for the industry.

TikTok’s algorithm, designed to showcase content tailored to users’ preferences, has played a pivotal role in catapulting certain beauty trends to unprecedented popularity. When a TikTok video goes viral, accumulating millions of views and shares, it exposes a vast audience to previously unknown or niche beauty products. Consequently, these products swiftly transition from obscurity to must-haves for beauty enthusiasts across the globe.

The short length of TikTok videos is also instrumental in their success. In just a few seconds, creators can demonstrate a product’s effectiveness or impart new techniques. This concise format not only grabs viewers’ attention but also motivates them to experiment with these products themselves.

Boosting Sales with Viral Videos

Viral TikTok videos have proven to be exceptionally effective at generating interest and driving sales. When a beauty product gains traction on TikTok, there is often an exponential surge in demand as viewers scramble to acquire it. Termed the “TikTok Made Me Buy It” phenomenon, users are profoundly influenced by recommendations from content creators.

For instance, if a skincare product is featured in a before-and-after video showcasing remarkable results, viewers are captivated and eager to try it themselves. This instantaneous impact on consumer behavior exemplifies how TikTok holds the power to shape real-time purchasing decisions.

The Power of Beauty Influencers on TikTok

TikTok’s community of content creators has emerged as influential figures in the beauty industry. These creators experiment with various skincare routines, makeup looks, haircare methods, and nail art, sharing their insights and recommendations with their followers. Their authenticity and relatability foster trust, making them go-to sources for beauty advice and inspiration.

The endorsement of these influencers can significantly impact a product’s success. Positive reviews coupled with effective demonstrations can propel a product to unprecedented heights of popularity. Conversely, criticism or negative feedback from these influencers can swiftly tarnish a product’s reputation. Consequently, TikTok has spawned a new wave of beauty influencers who owe their fame primarily to the platform.

These influencers often collaborate with brands to create sponsored content or even launch their own beauty products. Acting as brand ambassadors, they further underline TikTok’s profound influence on consumer preferences within the beauty industry.

Final Thoughts

Thanks to its algorithmic prowess and unique format, TikTok has evolved into a platform that not only entertains but also shapes beauty trends. Through viral videos and influential content creators, TikTok has propelled numerous beauty products to success while influencing consumer preferences in skincare, makeup, haircare, and nail care.

As we navigate the ever-changing landscape of social media influence, it is crucial for both consumers and creators to approach TikTok beauty trends with a critical yet open mindset. Let TikTok inspire your personal style, but always prioritize your own unique preferences when exploring new products or routines.

For those interested in understanding the [ROI of social commerce](

Beauty Products That Went Viral on TikTok This Year

TikTok has become a platform that not only entertains but also influences beauty trends. From skincare routines to makeup techniques, TikTok has catapulted numerous beauty products into the spotlight. Let’s take a closer look at some of the beauty products that went viral on TikTok this year.


Skincare is one of the most popular categories on TikTok, with users sharing their favorite products and routines. Here are some skincare products that gained immense popularity on TikTok:

  1. CeraVe Hydrating Facial Cleanser: This gentle cleanser became a sensation on TikTok due to its affordable price and effective formula. It contains ceramides and hyaluronic acid, which help hydrate and restore the skin’s natural barrier.
  2. The Ordinary Niacinamide 10% + Zinc 1%: Known for its blemish-fighting properties, this serum gained fame on TikTok for its ability to reduce the appearance of acne and control excess oil production. Niacinamide helps even out skin tone, while zinc helps regulate sebum production.
  3. Glow Recipe Watermelon Glow Sleeping Mask: This refreshing overnight mask went viral on TikTok for its hydrating and brightening effects. Its watermelon extract and hyaluronic acid provide deep hydration, leaving the skin plump and radiant in the morning.

TikTok-influenced skincare routines often feature multi-step processes that include unique ingredients like snail mucin, centella asiatica, or rosehip oil. While these routines may be entertaining to watch, it’s important to consider whether they are suitable for everyday use or if they are more for entertainment value.


TikTok has also had a significant impact on makeup trends, with users showcasing their favorite products and sharing creative makeup looks. Here are some makeup products that gained popularity on TikTok:

  1. Maybelline Sky High Mascara: This drugstore mascara became a TikTok favorite due to its lengthening and volumizing effects. It gives lashes a dramatic lift and holds the curl throughout the day.
  2. Fenty Beauty Gloss Bomb Universal Lip Luminizer: Known for its non-sticky formula and universal flattering shade, this lip gloss became a TikTok sensation. It adds a glossy finish to the lips while keeping them hydrated and nourished.
  3. Anastasia Beverly Hills Brow Wiz: This popular brow pencil gained even more attention on TikTok due to its precise application and natural-looking results. It has a fine tip that allows for precise hair-like strokes, helping to achieve perfectly shaped brows.

TikTok tutorials provide insights from both influencers and everyday users, showcasing different techniques and tips for using these products effectively.


Haircare is another category that has seen a surge in popularity on TikTok. From hair transformations to product recommendations, TikTok has introduced many innovative haircare products to its vast audience. Here are some haircare essentials that went viral on TikTok:

  1. Olaplex Hair Perfector No. 3: This at-home treatment gained immense popularity for its ability to repair damaged hair and improve overall hair health. It helps reduce breakage and strengthen the hair, making it a go-to product for those seeking healthier locks.
  2. Revlon One-Step Hair Dryer and Volumizer: This hairstyling tool became a TikTok sensation due to its ability to simultaneously dry and style the hair, creating voluminous blowouts effortlessly. Its unique design combines a brush and dryer, making it suitable for all hair types.
  3. Tangle Teezer The Original Detangling Hairbrush: This innovative hairbrush gained fame on TikTok for its ability to detangle knots without causing breakage or pain. Its flexible bristles glide through the hair, leaving it smooth and tangle-free.

TikTok hair transformation videos often showcase impressive results, but it’s essential to consider whether these results are achievable in real life with the recommended products.


TikTok has also become a hub for nail art enthusiasts, with users sharing their favorite nail products and creative designs. Here are some nail products that gained popularity on TikTok:

  1. Kiara Sky Dip Powder Starter Kit: This dip powder kit became an instant hit on TikTok due to its ease of use and long-lasting results. It includes everything needed to achieve salon-quality nails at home, from base coats to topcoats.
  2. Olive & June Nail Polish: Known for its wide range of shades and high-quality formula, Olive & June nail polish gained fame on TikTok for its vibrant colors and chip-resistant finish. It’s a favorite among those who enjoy DIY manicures.
  3. Dashing Diva Gloss Ultra Shine Gel Strips: These easy-to-apply gel nail strips gained popularity on TikTok due to their durability and variety of designs. They provide a salon-like finish without the need for UV lamps or drying time.

TikTok tutorials often showcase step-by-step instructions on how to achieve trendy nail looks using these popular products. It’s worth noting that while these techniques may result in stunning manicures, some long-term effects on nail health should be considered.

As you navigate the world of TikTok beauty trends, it’s important to approach them with a critical yet open mindset. These viral products might work wonders for some people but may not necessarily suit everyone’s needs or preferences. Use TikTok as a source of inspiration to express your personal style rather than feeling pressured to conform to every trend.


Discover the top beauty products that went viral on TikTok last year, showcasing the influence of the platform’s beauty trends on the industry. These makeup items have gained immense popularity and are now must-haves for beauty lovers who want to try out the latest TikTok makeup trends. Let’s dive into the world of TikTok-famous makeup products and learn more about what makes them special, including tips on how to use them from popular tutorials.

1. L’Oreal Paris Infallible Pro-Matte Foundation

One of the most talked-about beauty products on TikTok is the L’Oreal Paris Infallible Pro-Matte Foundation. This foundation has gained a massive following due to its long-wearing formula and matte finish, making it ideal for those with oily or combination skin. People on TikTok love how it can give full coverage without feeling heavy or cakey on the skin. Many videos feature this foundation in before-and-after transformations, showing its impressive ability to even out skin tone and create a flawless look.

2. Maybelline Instant Age Rewind Concealer

The Maybelline Instant Age Rewind Concealer has become a staple in many makeup routines thanks to its ability to cover dark circles and blemishes effortlessly. This concealer gained popularity on TikTok for its lightweight formula and easy applicator, which allows for precise and seamless blending. Beauty influencers on TikTok often showcase how this concealer brightens under-eye areas and gives a natural-looking finish.

3. Fenty Beauty Gloss Bomb Universal Lip Luminizer

Rihanna’s Fenty Beauty Gloss Bomb Universal Lip Luminizer is another TikTok favorite that has gained a cult following for its high-shine finish and non-sticky formula. This lip gloss comes in a range of versatile shades that suit various skin tones, making it a go-to product for achieving plump and glossy lips. Many TikTok users love how this lip gloss adds an instant touch of glamour to any makeup look, and it has become a staple in their everyday routines.

4. Anastasia Beverly Hills Brow Wiz

The Anastasia Beverly Hills Brow Wiz has become a TikTok sensation for its ability to create defined and natural-looking eyebrows. This ultra-fine, retractable pencil allows for precise application, making it easy to mimic the appearance of individual brow hairs. TikTok tutorials often feature this brow pencil as an essential tool for achieving perfectly groomed brows. Users love how it helps them achieve a polished and put-together look effortlessly.

5. ColourPop Super Shock Shadows

ColourPop Super Shock Shadows have taken TikTok by storm with their highly pigmented formula and wide range of shades. These cream-to-powder eyeshadows are known for their smooth and blendable texture, making them ideal for both beginners and experienced makeup enthusiasts. TikTok users frequently showcase the stunning eye looks they create using these shadows, which can range from subtle and natural to bold and vibrant.

It’s important to assess the quality and performance of these highly recommended makeup items to see if they truly live up to the hype. While TikTok influencers rave about these products, it’s crucial to also consider feedback from regular users. Many TikTok-inspired makeup looks rely on specific techniques or lighting conditions, which may not always work well in real-life situations. However, the popularity of these products suggests that they have


The TikTok beauty wave didn’t just stop at makeup and skincare—the platform also propelled various haircare essentials into the limelight. From hair transformation videos to product recommendations, TikTok has been a game-changer in shaping haircare trends and routines for diverse hair types and concerns.

1. Discovering Haircare Essentials

TikTok witnessed the rise of several haircare products that gained immense popularity, capturing the attention of users seeking effective solutions for their hair needs. These products range from deep conditioning masks to styling tools, catering to different textures, lengths, and styles.

2. Suitability for Different Hair Types

One of the remarkable aspects of TikTok’s impact on haircare is its inclusivity, featuring products suitable for various hair types, including straight, wavy, curly, and coily textures. The platform’s diverse content creators have contributed to showcasing a wide array of products that cater to different needs and concerns.

3. Evaluating the Effectiveness

Popular TikTok hair transformation videos have showcased stunning results using specific products and techniques. However, it’s essential to critically evaluate whether these results are achievable in real life with the recommended products. Understanding the realistic outcomes can help users make informed decisions when incorporating these trends into their own haircare routines.

In exploring the realm of TikTok-inspired haircare trends, it becomes evident that the platform has fostered an inclusive space for discovering and celebrating a multitude of beauty products tailored to diverse preferences and needs.


Introducing the curated selection of top beauty products that achieved viral status on TikTok in the past year. Dive into the trendy world of TikTok nail art with key products showcased in DIY tutorials, discussing their affordability and accessibility for at-home use.

Nail art has become increasingly popular on TikTok, with users creating mesmerizing designs and sharing their techniques through DIY tutorials. These viral trends have led to a surge in interest in nail products and a newfound appreciation for unique nail art. Let’s explore some of the most popular nail products and techniques that have taken TikTok by storm.

1. Nail polish pens

  • These innovative tools combine the precision of a pen with the vibrant colors of nail polish. They make it easy to create intricate designs and patterns without the need for multiple brushes or tools.
  • Nail polish pens are especially popular among beginners who want to experiment with nail art but may not have extensive experience or a steady hand.
  • Additionally, they are often more affordable than traditional nail art supplies, making them accessible to a wider audience.

2. Press-on nails

  • Press-on nails have seen a resurgence in popularity thanks to TikTok. These pre-designed nails come in various shapes, lengths, and styles, allowing users to achieve salon-quality results at home.
  • The convenience and ease of application have made press-on nails a hit on TikTok. Many users showcase their transformations from natural nails to beautifully designed press-ons in just minutes.
  • Moreover, press-on nails offer versatility as they can be easily removed without causing damage to the natural nails. This makes it possible for users to switch up their nail looks frequently without any long-term effects on nail health.

3. Nail stamping kits

  • Nail stamping kits have revolutionized the way intricate designs are created on nails. These kits typically include special plates with various patterns and a stamping tool that transfers the design onto the nails.
  • TikTok users have been sharing their mesmerizing nail stamping techniques, showcasing intricate designs that were once only achievable at a professional salon. You can find some amazing stamping tutorials here to get started.
  • These kits offer endless possibilities for creativity and allow users to experiment with different patterns and colors without the need for advanced nail art skills.

4. Nail stickers and decals

  • Nail stickers and decals are another popular trend on TikTok. These adhesive designs come in a wide range of styles, from florals to geometric patterns, allowing users to easily add a touch of flair to their nails.
  • The affordability and ease of application make nail stickers and decals a favorite among those looking for quick and eye-catching nail art.
  • Additionally, they can be easily combined with other nail art techniques like press-on nails or stamping kits to create unique and personalized designs.

As with any beauty trend, it’s important to consider the durability of nail looks created using popular TikTok techniques. While many TikTok tutorials demonstrate impressive results, it’s essential to manage expectations and understand that not all techniques may be long-lasting or suitable for everyday wear. Some designs may require frequent touch-ups or may not withstand daily activities.

Furthermore, it’s crucial to prioritize nail health when

Navigating the TikTok Beauty Hype: What to Know Before You Buy

Navigating the world of TikTok beauty trends can be exciting, but it’s essential to approach product recommendations with caution to ensure a positive shopping experience. Here are some important considerations to keep in mind before making a purchase based on TikTok hype:

Product Authenticity

When exploring beauty products popularized on TikTok, it’s crucial to verify the authenticity of the items being promoted. Due to the platform’s viral nature, there is a risk of counterfeit or imitation products circulating in the market. To avoid falling victim to scams, consider the following strategies:

  • Purchase from Reputable Retailers: Opt for well-established retailers or authorized brand distributors when buying beauty products. This helps minimize the likelihood of receiving counterfeit goods.
  • Verify Product Packaging and Labels: Familiarize yourself with the packaging and labeling of the products you intend to purchase. Check for inconsistencies or irregularities that may indicate a counterfeit item.
  • Research Authorized Sellers: Visit the official websites of beauty brands to identify authorized sellers and online platforms where their products are available. This can help you make informed purchasing decisions.

User Reviews

Before committing to a TikTok-recommended beauty product, take the time to seek out user reviews and testimonials. Authentic feedback from other consumers can provide valuable insights into the performance, quality, and overall satisfaction with the product. Consider these tips when evaluating user reviews:

  • Diverse Sources: Look for reviews across various platforms, including e-commerce websites, social media, and beauty forums. Multiple perspectives can offer a comprehensive understanding of the product.
  • Feedback Consistency: Pay attention to recurring themes in user reviews. Consistent feedback about specific benefits or drawbacks can help you gauge the product’s reliability.
  • Realistic Expectations: Be discerning when reading user reviews, especially those that seem overly promotional or excessively critical. Balancing different viewpoints can help you form a well-rounded opinion.

Potential Risks

While TikTok serves as a powerful platform for discovering new beauty products, it’s important to be aware of potential risks associated with blindly following trends. Consider these factors before making a purchase:

  • Allergic Reactions and Sensitivities: Not all recommended products may be suitable for everyone. Conduct thorough research on ingredients and potential allergens before incorporating a new item into your beauty routine.
  • Long-Term Effects: Some beauty trends popularized on TikTok may focus solely on immediate results without addressing potential long-term effects on skin, hair, or nail health. Prioritize products that align with your long-term wellness goals.

By staying informed and exercising caution when navigating TikTok-driven beauty trends, you can make well-informed purchasing decisions while minimizing potential risks associated with hype-driven product recommendations.

The beauty industry has always been driven by trends, with consumers constantly seeking the latest products and techniques to enhance their appearance. In recent years, social media platforms like TikTok have emerged as powerful influencers in shaping these trends and consumer behavior. As TikTok continues to grow in popularity, it is important for consumers to understand their role in driving ethical practices within the beauty industry.

The Role of Consumers in Ethical Practices

With the rise of influencer culture on platforms like TikTok, consumers now have more power than ever to shape the beauty industry. By supporting brands that prioritize sustainability, inclusivity, and transparency, consumers can encourage ethical practices within the industry. When considering purchasing beauty products based on TikTok recommendations, it is crucial to research the brand’s values and commitment to these principles.

While TikTok can be a great source of inspiration for new beauty trends, it’s essential to approach these trends with a critical mindset. It’s easy to get caught up in the hype and feel pressured to conform to popular looks or products. However, it’s important to remember that everyone has unique preferences and individual features that may not align with every trend.

Instead of feeling obligated to follow every TikTok beauty trend, use them as inspiration to express your personal style. Experiment with different techniques and products that resonate with you and make you feel confident. Embrace your individuality and use TikTok as a platform for self-expression rather than feeling pressured to conform.

The Importance of Authenticity

As TikTok continues to influence beauty trends, there is a growing demand for authenticity from both influencers and brands. Consumers are increasingly seeking genuine recommendations and transparent content that aligns with their values. This shift toward authenticity is pushing influencers and brands to be more transparent about sponsorships and disclose any potential conflicts of interest.

As a consumer, it’s important to support and engage with content creators who prioritize authenticity. Look for influencers who provide honest reviews, share their personal experiences, and promote products that they genuinely believe in. By supporting authentic creators, you can help shape the future of beauty influence on social media platforms like TikTok.

Embracing Your Own Style

While TikTok can be a great source of inspiration, it’s essential to remember that beauty trends are just that—trends. They come and go, but your personal style is timeless. Use TikTok as a platform to explore different looks, techniques, and products, but always stay true to yourself.

Experiment with different beauty trends and adapt them to fit your own preferences and features. Don’t be afraid to take risks and step outside of your comfort zone, but always prioritize what makes you feel confident and beautiful. Remember that beauty is subjective, and there is no one-size-fits-all approach.


The impact of TikTok on the beauty industry is undeniable. This social media platform has completely changed the way we discover and participate in beauty trends, making it more inclusive and innovative. Although TikTok has influenced how we shop for beauty products, it’s important to be responsible and prioritize what we truly like and believe in.

TikTok has brought a new level of excitement and originality to the beauty industry. With its viral makeup challenges and mesmerizing hair makeovers, there’s always something inspiring to watch. It gives us the freedom to try out different looks, test new items, and showcase our own unique style. The thrill of finding a fresh trend or technique can be energizing, adding a sense of exploration to our beauty rituals.

Putting Your Own Preferences and Values First

While TikTok is filled with countless beauty suggestions, it’s crucial to remember that not everything will suit our individual requirements. We should always prioritize our own preferences and values when it comes to trying out new products or routines. What works for someone else might not work for us, and that’s perfectly fine. Instead of feeling obligated to follow every trend, let TikTok inspire you to enhance your personal appearance.

Just like any other platform driven by influencers, it’s important to approach the sea of beauty trends on TikTok with caution. While many TikTok creators genuinely recommend products based on their own experiences, there are also instances where they may promote items as part of sponsored content or paid partnerships. It’s crucial to keep an unbiased yet open mindset when it comes to TikTok beauty trends. Conduct your own research, seek opinions from multiple sources, and make well-informed choices before making any purchases.

The Future of Beauty Influence on Social Media Platforms like TikTok

As consumers become more conscious about how social media platforms like TikTok impact the beauty industry, we have the ability to push for ethical practices and transparency. By supporting brands that align with our values and holding them accountable for their actions, we can shape a more diverse and responsible beauty community.

Final Thoughts

In summary, TikTok has definitely made a huge impact on the beauty industry by introducing new trends, products, and techniques to people all over the world. It has empowered content creators to become influential trendsetters and given a voice to individuals from various backgrounds. The key is to embrace the excitement and creativity of TikTok beauty trends while staying true to our own preferences and values. With an unbiased yet receptive mindset, we can navigate through the ever-changing world of beauty trends and make choices that truly enhance our personal style. So don’t hesitate to explore the latest TikTok beauty trends, but always remember to be yourself.

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